AW23 Presentation at The ICA

Our Autumn/Winter 2023 collection was presented at the Institute of Contemporary Arts in London as part of London Fashion Week. We are delighted to have worked on this with our dear friends and collaborators to create something so special.

Earlier Hai collections were shaped by our memories, of dressing up, childhood, the clothes our mothers wore. Now for Autumn, the season of change, we have shifted focus from our past to our futures. This collection is about living in clothes, growing up and getting older in them. The way that garments collect memory and become part of the fabric of our realities. The different meaning that the same dress has when we wear it aged 20, then 30, then 40. Colours are pensive and muted, signature silhouettes and details repeat but are softer. There is a new gravity.